E-marketing articles - What's New In Marketing

Whats New in Marketing (http://www.wnim.com) was launched
in 2001 by the Chartered Institute of Marketing to keep marketers informed of the latest developments in marketing.

These are articles written by Dave Chaffey specifically on E-marketing developments.

You can read more recent most recent E-marketing Insights articles on my main blog site.

Many articles are extracts from my Internet marketing and E-business books.

Note: These articles are from a series originally written between 2000 and 2003 for The Chartered Institute of Marketing What's New in Marketing Newsletter. Many of the concepts remain valid, but some more recent concepts such as Web 2.0 and social networks aren't referenced.

For the latest on these concepts search my DaveChaffey.com blog site for E-marketing topics.

Dave Chaffey, Director of Marketing Insights Limited writes the monthly 'E-marketing Insights' column. All articles I have written are archived below:

>> E-mail SPAM - WNIM28 E-marketing Insights.pdf
>> Smarter Searching using Google Part 2

>> Smarter Searching using Google Part 1
>> E-permission Marketing

>> Viral Marketing
>> E-newsletters - Devising and Revising

>> E-mail Marketing - Crafting Copy
>> E-mail Marketing - Effective E-mail Creative

>> May 2003: E-mail Marketing - Getting noticed in the crowded in-box
>> E-mail Marketing - Building and maintaining quality lists

>> E-mail Marketing - Evaluating E-mail Marketing
>> E-mail Marketing - CRITICAL success factors

>> January 2003: Web site re-design and undesign
>> December 2002: Online advertising - beyond the banner

>> November 2002: Pay Per Click Search engine marketing
>> October 2002: Practical e-CRM Part 2

>> September 2002: Practical e-CRM Part 1
>> August 2002: Book review - Improving the
Success of Your Web Site
>> July 2002: The E-marketing Mix - Part 2

>> June 2002: The E-marketing Mix - Part 1

>> May 2002: Internet marketing strategy - Part 2 - Strategy formulation
>> April 2002: Internet marketing strategy - Part 1 - Situation analysis and objective setting

>> March 2002: Internet marketing adoption - Part 2 - Adoption of digital TV and m-commerce
>> February 2002: Internet marketing adoption - Part 1 - Adoption of the Internet

>> January 2002: Improving web marketing effectiveness Part 2
>> December 2001 : Improving web marketing effectiveness Part 1

>> November 2001 : E-mail marketing Part 2
>> October 2001 : E-mail marketing Part 1