Internet marketing and E-commerce case studies

These case studies are from my Internet marketing and E-business books.

They are for students, lecturers and professionals looking to learn best practice in strategy from some of the world's most successful e-businesses (or in the case of Boo.com, the least successful).

View all Internet marketing / E-business case studies.

The case studies that are available are:

Google strategy case study

A case study on Google strategy for readers of my Internet Marketing and E-commerce books.

Dell E-commerce case study

A review of Dell's E-commerce strategy.

Amazon case study. Amazon.com E-commerce case study.

Amazon Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students.

eBay Case Study E-commerce

eBay Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students.

Boo.com case study

A detailed case study of Boo.com

Napster E-commerce case study

Napster Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students.

Tesco case study & Tesco.com case study for E-commerce & Internet marketing

Tesco case study focusing on Tesco.com showing how it uses the Internet and E-commerce to support its diversification strategy