Internet Marketing books by Dave Chaffey, Director of Marketing Insights Limited
I have written several bestselling books on Internet Marketing.
Internet marketing:Strategy, Implementation and Practice
This book was created for students at colleges and Universities taking courses in marketing or Internet marketing. It has been adopted on many courses throughout the world.
It is an in-depth guide to all aspects of Internet marketing strategy, planning and implementation.
Recommended course book: Diploma in Digital Marketing and Diploma in Direct and Interactive Marketing, Institute of Direct Marketing.
E-marketing Excellence
This is a practical, guide to e-marketing planning and practice if you are working in digital marketing.
Regularly updated, it incorporates the latest e-marketing innovations.
Developed to support the E-marketing training award,Chartered Institute of Marketing.
This book is also used on some University courses.
Total Email Marketing
Created to support my popular E-mail marketing training courses that I run for the Chartered Institute of Marketing.
Goes beyond best practice for e-mail copy and creative to show how to use e-mail in integrated e-marketing campaigns.
You can find more information about them on my blog site.