Improving performance through eMarketing Intelligence

About Dave Chaffey

David Chaffey photo

Hi! Marketing Insights is a UK-based independent Internet marketing consultancy established in 2001.

Dr Dave Chaffey, BSc, PhD, FCIM, MIDM is the Director and lead consultant for Marketing Insights Limited.

I specialise in delivering cutting-edge Internet marketing consulting and Internet marketing training.

I'm also the CEO and co-founder of Digital Marketing resource site Smart Insights where we help businesses succeed online through providing best practice advice, tips techniques and software guides on all aspects of digital marketing from digital strategy to key tactics like SEO, Email marketing, social media and Web analytics.

About Dave Chaffey

Dave has been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.

You can read Dave's latest insights and commentary on his Digital Business Blog or follow his insights on Twitter.

Since 1994, when I was first hooked on the web, I have specialised in building my knowledge of Internet Marketing and business technology applications and sharing this knowledge with marketing professionals and students.

You can Contact Me via my Marketing Insights company site or feel free to contact or link to me through...

View Dave Chaffey's profile on LinkedIn  

Accolades

Dave has been recognised by the Chartered Institute of Marketing as one of 50 marketing "gurus" worldwide who "have shaped the future of Marketing".

I am also proud to have been recognized by the Department of Trade and Industry, NOP World and E-consultancy as one of the "Top 100 hundred people commended by the industry as key influencers and drivers, who have driven the development and growth of e-commerce in the UK over the last ten years".

Internet Marketing Training expertise

Dave has been a trainer delivering E-marketing courses from the Chartered Institute of Marketing since 1997. He has delivered over 100 Internet marketing training courses ranging from Strategic Internet Marketing through e-CRM Planning and Total E-mail Marketing to Running Effective E-marketing Campaigns.

Dave's E-marketing training workshops are infotaining and action-oriented - providing practical guidance on how organizations can improve marketing performance. Each course is interactive, showcasing best practice, while encouraging involvement and exchange of experience.

In-company training workshops have been delivered for clients including 3M, BP, The Barbican,British Council, Britvic (Pepsi, Tango brands),
Butterworths publishers, CMP Europe (events), Computer 2000 resellers, Cranfield School of Management marketing department, Elsevier Science, HSBC,
PricewaterhouseCoopers, Siebel Systems, SITA, Tektronix and Yellow Pages.

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Internet Marketing Consulting expertise

I provide specialist Internet marketing consulting services including:

• E-marketing strategy : I will help you develop and refine your e-marketing plans

• E-marketing effectiveness : I increase the contribution of your web site to the business through our experience in analysing web metrics to identify "quick-wins"

• E-marketing evaluation : I can advise on custom e-marketing reporting dashboards systems that give your team "the measures that matter"

• E-marketing campaigns : I advise on the best tools, techniques and agencies and then review your campaign briefs to identify those improvements which make the difference between success and failure.

Recent consultancy clients include:

  • 3M (3M Healthcare; 3M E-commerce; 3M Select Online store)
  • Actel
  • CMP Information
  • KPM Music (EMI Records)
  • CIPD
  • HSBC (Commercial Banking, Global E-business, International Bank, Personal Banking)
  • Bank of Scotland Corporate
  • Mercedes-Benz UK
  • Tektronix

I am also an E-marketing consultant at cScape Strategic Internet Services, a London-based Internet consultancy and e-business solutions provider.

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Internet marketing books

David Chaffey is author of five successful business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence and Total E-mail Marketing. Dave's books have been translated into Chinese, Dutch, Germany, Serbo-Croat and Italian.

Other marketing experience

Between 1988 and 1995, Dave worked in industry as an account manager for several companies delivering business intelligence solutions for companies such as Ford Europe, WH Smith and the Halifax.

Between 1995 and 2001, Dave was Senior Lecturer at the University of Derby where his research specialism was approaches to measuring and improving e-marketing performance. He was involved in the development of the MSc in Electronic Commerce and also taught on the MBA and MA Marketing Management Programmes.

Dave Chaffey is a tutor and examiner for the IDM Diploma in Digital Marketing and helped devise the syllabus.

Contacting me

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