Improving performance through eMarketing Intelligence

Internet marketing consulting

Over the past ten plus years, I have worked as an independent Internet marketing consultant for many companies, making recommendations to help improve results from their Internet marketing.

I have found that rapid 3-6 day projects are most effective in applying my knowledge to improve clients' online results. Please contact me to discuss which aspects of Internet marketing consulting or training are most important for you.

Internet marketing consulting projects

I can assist you to improve different aspects of your digital marketing, since I make it my business to stay up-to-date on the latest approaches from strategy to the most important online marketing tactics such as Search Engine Marketing, Email marketing and Web site effectiveness.

Here are some of the ways in which I have helped companies recently through
Internet marketing consulting assignments:

  • Search Engine Optimisation (SEO) consulting - Analysis and recommendations to improve results from Search Engine Optimisation (SEO) for several online publishers, B2C and B2B sites including an online travel agent and business-to-business E-commerce site.
  • Agency selection for SEM - Running pitches to select the best Search Engine Marketing agency or E-mail Service Provider for a banking client and a B2B membership organisation.
  • Website design consulting - Expert review of web site design to improve customer engagement and increase leads and product sales for different sites (including a travel company, B2B Energy service).
  • Email marketing strategy consultancy - Creating a plan to improve e-mail marketing through refining e-mail templates, targeting and developing a touch strategy for a B2B Office Supplies company.

Types of Internet marketing consultancy projects

Typical web consulting projects include:

  • Internet marketing strategy and planning
  • Practical recommendations and "Quick Wins" on Web site design and messaging based on an Expert Review and analysis of your web analytics data.
  • Search Engine Marketing Strategies (Improving results from search engine optimisation (SEO) and Paid search (PPC) marketing)
  • E-mail Marketing planning including improvements to contact strategies and creative
  • E-Customer Relationship Management strategies

Clients - Internet marketing consulting

Some of the clients I have advised on Internet marketing include: 3M Health Care UK, 3M Corporate Communications (UK, Europe and US), 3M E-commerce Online Store, Actel, Barbican, The British Council, Britvic (Pepsi, Tango brands) BP Lubricant brands and central online marketing team, CIMA, CIPD, CMP Europe Limited, Butterworth-Tolley publishers, CMP Europe Limited (industry events), Cranfield School of Management Marketing Department, EMAP Business Magazines, Euroffice, First Direct, HSBC Global eBusiness, i-to-i, Intel Reseller Center, MessageLabs, National Marketing Group of Business Links, MobileShop.com, NCH, PricewaterhouseCoopers EMEA Marketing group, Scott Bader Chemical company, Sulzer, Tektronix and the University of Derby.

Approaches - Internet marketing consulting

My consulting approach is very flexible according to the size and culture of your company but I use standard tried and tested evaluation and recommendation templates to help apply best practice. Typical Internet marketing consulting assignments include:

  • Creating an E-marketing plan:
    I will work with you to create an integrated Internet marketing plan and introduce a continuous tracking and improvement process.

  • Marketer education and knowledge sharing:
    Training for the marketing or E-commerce team about how to improve your results from digital marketing.

  • Metrics-based e-marketing improvement:
    I recommend how to get the most from your web analytics systems (for example, Google Analytics, HBX, Omniture, Webtrends) by data analysis and recommendations to improve results.

  • One-to-one mentoring:
    I work alongside you by phone, e-mail or face-to-face to help develop your e-marketing expertise and resolve the e-marketing issues you face.

  • E-marketing briefing:
    A short awareness raising session to highlight key issues the Internet raises for your marketers and strategists.

  • Focused brainstorming sessions:
    I work with your team to identify key actions to take your web marketing "to the next level".

    To contact Dave Chaffey to discusss the options for Internet marketing consulting or training, please complete this form on my company web site.